Tips For Ranking Your Google My Business Page In Google’s SERPs
Thinking about Ranking your Google My Business Page in Google’s SERPs? It is not going to be a walk in the park if that is what you are expecting. There are so many intricacies involved in Google’s algorithm, and you have to recognize the amount of work that is required to do Google SEO.
Now, this doesn’t mean you won’t be able to rank and get the business to do well on Google.
It is going to require methodical skill, and these tips should assist and make it far easier for you to rank.
1) Complete Data
The first thing you have to do is complete the page. You want every bit of information to be written down and updated. This will bolster your chances of ranking. Empty business pages will never rank and are immediately going to be pushed to the bottom.
This is the bare minimum you have to do even if you are not focusing on anything else.
As a tip, this is more of the foundation you are laying down as you begin to rank in Google’s SERPs. Be patient and get all of this written down as soon as possible.
2) Embed Location In Google Maps
Google’s algorithm is intelligent and looks to push people towards options that are closer to home. The closest business (with a complete business page) will pop up higher than any other choice. So, what you have to do is make sure this occurs for your business as well.
The only way business is going to show up in this manner will be after the location is embedded in Google Maps. Find “Google Places” on your business page and start to locate where you are. This will make a small entry on Google Maps for your business and its page. Make sure your web design can handle this!
It will also tell Google you are the real deal.
3) Run Checks On Competition
Who is ranking ahead of you right now? Why is it? You have to run a bit of research in this regard to feeling good about the competition. Bright Local is a great tool for doing this research.
Many businesses are smart and use local directories as a means to leverage their ranking and position. The more local directories they are in, the more authentic it feels for Google and its algorithm. So, you have to be willing to go through their links and see where they end up. This is very important if you’re trying to, for example, rank a dental website in Google.
When you find these local directories, it is time to add your business to them as well. This should even the playing ground and bring things closer.
It is these tips for Ranking your Google My Business Page in Google’s SERPs that are going to help a lot and should get you going down the right path. It is not impossible, and any business can start to climb the rankings. This is going to initiate new leads and help your business prosper.
An additional point to note is, you should always keep things updated. Also, try to respond to reviews as it shows you do read what is being written.